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ABOUT THE BRAND

WELCOME TO TRIPPING FALLS, COLORADO

the greatest place you've never heard of

Tripping Falls is the ideal Colorado town. It’s everything we already love about Colorado, and simultaneously everything we really want Colorado to be:

  • Unreachable beauty that’s also accessible in your own back yard.
  • Something elusive and exclusive, but also inclusive of all Coloradans. 
  • Something deeply rooted in history, but also imaginative and creative.

A shirt CAN say a lot about you. NOT YOU, YOU.

When you get a t-shirt, you’re making a statement. Did you find your last graphic tee at a big-box store? Was it a big, boxy mess? Was it too tight? Did it have significant…shrinkage? 

When you wear a Colorado-made Tripping Falls t-shirt, you’re saying a few very specific things:

  1. I have fantastic taste
  2. I love Colorado 
  3. I’m sick of boring t-shirts
  4. I support local artists 

P.S. Always Bring a Compass. Always. 

Sasquatch Overlooking his Dinner

THE LAST THING WE NEED IS Another shirt with a big red "C" on it.

We love Colorado and we know the Big Red C is a part of that identity. But we’re tired of it too. Somewhere down the line, this obsession and overcompensation to be “Colorado” turned into a game of how many clever ways companies could use the “C” in their logo.  

We’re not (always) cranky locals. There’s a difference between being a cranky Colorado-born resident, and simply wanting something that nobody outside of Colorado can get. Imagine if you could actually go hiking on the weekend and enjoy nature again — instead of staring at a mile-long line of people.  

We think Tripping Falls is everything you want Colorado to be: elusive, rugged, and a little off-kilter.